PR & Social Media Manager
Lana is a true Hip-Hop head first and foremost. She’s also a social media savvy, creative copywriter with hands-on PR & marketing, and events experience spread across a decade of social media management roles within the fashion industry, predominately for premium street wear labels. Also working closely with influencers and artists to push a brands hype and image, she’s organized online relationships which lead onto clothing collabs and/or instore appearances with popular celebs such as Iggy Azalea, Robert Whitaker (Current Australian UFC Middleweight Champion) Jona Weinhofen (I Killed The Prom Queen, Beneath the Horizon), Dani Filth (Cradle of Filth), Parris Goebel (Kanye West’s Choreographer) and Richard Simmons, but she takes even more pride in the same type of work she’s put in with Aussie rap artists Nerve, ChillinIt, and Shadow, not to mention international greats like Raekwon and Ghostface Killah (Wu Tang Clan), and DJ Sarasa from Japan. Her relationships with these artists runs deep, and follows her throughout her personal life and working career. Lana has proven success building brands through engaging social media content, creating and continuing follower, influencer and PR relationships, thoughtful storytelling, plus online community management, as well as face-to-face at events on small and large scales. She is a natural ambassador, drawn to the story and talent behind Scratches Records, pursuing her natural curiosity and creativity as the story unfolds.